the ask
Create a campaign for Patagonia's Worn Wear program to promote repairing, reusing, and recycling outdoor gear.
out of home
out of home
the goal
Inspire eco-conscious consumers to embrace sustainability through Worn Wear, driving engagement and action.
social media
social media
Insight:
Consumers seek authentic, sustainable solutions but need awareness and accessible options to reduce waste.
Idea:
Launch #WearItForward, a bold campaign blending storytelling and visuals to celebrate repaired gear and sustainability.