vice - BRAIN FOOD
Insight
People consume news like fast food—quick, addictive, and empty—it's time to change the diet.
idea
Not understanding local phrases can hold back real-world connections, but Duolingo helps turn language learning into a gamified, culturally immersive experience.
out of home
out of home
in delivery app ad
in delivery app ad
social media
social media
stunt
stunt
outcome
Reframe news consumption as a diet—exposing junk news and serving Brain Food instead.